About Sumba Private Tour Atelier
Sumba Private Tour Atelier is the independent Sumba private tour curation across three hotel tiers division of PT Juara Holding Group, an Indonesia-based travel and experience curation group founded in 2018. We design boutique trips, expeditions, and stays for international travelers who value depth over brochures.
What we do
We focus exclusively on sumba private tour and adjacent experiences. Our team includes Indonesian guides, marine biologists, historians, and travel photographers — all with primary residences in the destinations we sell. We do not operate as a wholesaler reseller; every trip is built and run by our own ground team.
Our team
PT Juara Holding Group runs with 32 specialists across operations, ground guides, content, and customer concierge. Roughly 80% of our staff are Indonesian nationals based in the regions we operate. Our content writers have lived experience in the destinations they cover — not desk research.
Why we exist
Indonesia has 17,508 islands. Most travel sites recycle the same 12 destinations. We exist because the other 17,496 are interesting, photographable, and accessible — but require local knowledge to do right. Our brand division Sumba Private Tour Atelier covers independent Sumba private tour curation across three hotel tiers specifically.
Editorial standards
Content on this site is written by people with verified experience in Indonesia tourism. Pricing is honest (we publish ranges, including operating cost breakdowns). We do not accept payment for inclusion in our recommendations. When we link to external operators, those are partners we work with directly, not affiliates.
Sustainability
PT Juara Holding Group contributes 8% of trip revenue to local community funds and conservation projects in the regions we operate. Reports published quarterly to clients on request.
Contact
Email: bd@juaraholding.com
Phone / WhatsApp: +62 811 3941 4563
Office: Jl. Pantai Pererenan No.27, Pererenan, Kec. Mengwi, Kabupaten Badung, Bali 80361, Indonesia
Legal
PT Juara Holding Group is registered in Indonesia (PT, Perseroan Terbatas) with all required tourism business licenses (SIUP + Akta Pendirian + TDUP). License details available on request.